I was browsing through some old magazine advertisements when I found an abundance of style inspiration in a place I never would have guessed, vintage Schlitz ads. I wasn’t expecting pocket squares and cuff links to show up in ads for a beer with the unofficial tagline “Schlitz gives you shits.” In fact it appears that at one time Schlitz was positioned as a beer to aspire to, something that was considered a finer thing in life. Go figure. Continue reading
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