Southern Proper has certainly matured over the years. Much of that can be owed to an consumer base that has entered a new stage in its life. The college guys that discovered the brand years ago have graduated and moved on to careers. And while each year brings a new batch of freshmen to discover a consummate collegiate brand, those original supporters still want a connection even if it means t-shirts are now reserved for weekends. Plus with an overall trend towards eschewing prominent logos, Southern Proper has adapted. There are still t-shirts and bow ties, rooted in the Southern lifestyle, but there are cleaner, more grown up options as well like the Holderness Southern Shirt.
The Holderness Southern Shirt makes its home on the weekends and nights on the town. And owing to a conscious logo placement, it can even blend in at more casual workplaces. Instead of the chest, the logo has been moved to the bottom of the placket. Tucked in it’s essentially invisible. Worn untucked, it’s subtle and more appropriate for casual situations.
The brushed cotton is soft, the button-down collar essential. The plaid is muted with little pops of color, a solid choice for the oncoming fall. As fraternity parties turn to five-year reunions, Southern Proper has shown it can grow up right alongside you.